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Logo Design & Branding
Symbolizing both residency and progression of artists, the logo is inspired by the interiors of the house, especially massive sliding doors that creates a strong transition effect among time and space. As one of the most powerful features of the house, sliding doors create dynamic surfaces that generates a transition through the collaborative life of the artists.
While the outline rectangle form symbolizes an artwork frame as a metaphor, the icon intends to give a figurative sense of a top view architectural drawing. The symmetrical lines that cuts through the frame, represent the sliding surfaces and gives an extrovert impression by overflowing through the borders.
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